S W A R O V S K I
packaging, product design, point of sale, photo direction
this iconic hi-end brand of crystals wanted to branch out into the retail market with more than just traditional jewelry. we worked with swarovski to create nail art and accessory kits that brought customizable creativity to their diy consumers. using the tagline “create your style”, we encouraged consumers to find inspiration from each individual kit and express themselves in whichever way they choose. the packaging is fresh, airy and focuses on whimsical fashion illustrations that are true to the brand. we used materials that were green, sustainable and complemented the conflict-free practices of lab-made crystals.
illustrations: petra dufkova