When Petkin first hired us 12 years ago, it was to work on some new labels. Before long, we ended up modernizing their whole look. We approached the existing design as a starting point. We refined their visual identity to better reflect their brand characteristics and the superior quality of products they produce. We designed the packaging to really connect with people who love their pets and care about the environment. With a strong shelf presence at national retailers, Petkin continues to develop new and innovative products to ensure pets stay clean and healthy.