Swarovski
DESIGN WORK
Packaging, Photo Direction, Point of Sale, Print, Product Design
CLIENT STORY
We worked with Swarovski, an iconic high-end brand of crystals, to create nail art and accessory kits that brought customizable creativity to their DIY consumers. Using their tagline “Create Your Style”, we encouraged consumers to find inspiration from each individual kit and express themselves in whichever way they choose. The packaging is fresh, airy and focuses on whimsical fashion illustrations that are true to the brand. We used materials that were green, sustainable and complemented the conflict-free practices of lab-made crystals.
Illustrations: Petra Dufkova
RETAIL PACKAGING