GE Healthcare Global Design

CLIENT STORY

We collaborated with the GE Healthcare’s Global Design & User Experience Team to create a book showcasing the team's philosophy, processes, case studies and design work. The book’s theme inspired us: “the magic of science and empathy is the human experience of design. Whether a product, user interface or environment, our philosophy is to enrich that experience with technology.“ We created an interactive cover to symbolize the intertwining movement of line, shape and color to express this concept. Throughout the 72 pages, we featured beautiful graphics illustrating how the team works, their organizational structure and the cohesive design language strategy that connects, inspires and guides them.