H O N E Y C A N D O
logo, identity, branding, packaging, corporate style guide, promo, website
a chicago-based entrepreneur hired us to partner with him and build his company from the ground up. in our first meeting he arrived with a company name, a few product ideas and left the rest to us. his vision was to position the start-up company as a fun, fresh alternative to the commodity lines of similar products already in this saturated market. we delivered a powerful, cohesive identity and brand strategy that helped honey-can-do secure coveted shelf space. the company is now a leading supplier of home storage, organization and laundry care products to national retailers like target, bed, bath & beyond and amazon.