A Chicago-based entrepreneur hired us to partner with him and build his company from the ground up. In our first meeting he arrived with a company name, a few product ideas and left the rest to us. His vision was to position the start-up company as a fun, fresh alternative to the commodity lines of similar products already in this saturated market. We delivered a powerful, cohesive identity and brand strategy that helped honey-can-do secure coveted shelf space. The company is now a leading supplier of home storage, organization and laundry care products to national retailers like Target, Bed, Bath & Beyond and Amazon.