An established lawn & garden products company hired us to create an identity for a new division in their organization. They came to us with a new line of commodity tools, but nothing else, not even a company name. We worked together to develop an exceptional brand identity, logo and packaging for their garden tools aimed at the female consumer. Because we were working with commodity items, the packaging needed to engage the consumer through visuals that clearly defined the products' benefits. We created stunning visuals and communicated key messages to give life to the product. Feedback on the packaging was phenomenal—the company secured significant shelf space in target and other national retailers.